Jennifer Owen
Innovatech
Innovatech is a B2B SaaS platform with a powerful engine, designed to help businesses streamline their data analytics.
The Hidden Barrier
Despite having a feature-rich platform, Innovatech struggled with a critical problem: user churn. Their product was powerful, but the user experience was an afterthought, hindering their growth and frustrating their customers.
As their user base grew, so did the support tickets for simple tasks. Users weren't discovering the platform's most valuable features, buried deep within a confusing interface.
They recognized their engineering brilliance wasn't translating into a usable product. To unlock their next phase of growth, they needed deep user experience expertise.
The Turning Point
The breaking point was the launch of a major new feature. Adoption rates were near zero. Negative feedback poured in, calling the interface "clunky" and "unintuitive." The development team was spending more time on customer support than on innovation.
The team realized their product's potential was being crippled by poor design. Without a strategic, user-centered design overhaul, they risked becoming obsolete, no matter how powerful their technology was.
The Transformation
Partnering with Zoey, Innovatech underwent a complete UX overhaul. Through in-depth user research and usability testing, Zoey identified the core friction points in the user journey. She then designed and implemented a scalable design system and a frictionless onboarding experience.
This new, intuitive interface empowered users to find value immediately, drastically improving adoption and satisfaction.
As a result, Innovatech's user retention is up 45%, and support tickets related to usability have dropped by 70%. The product now sells itself.
Working with Zoey was a revelation. She has a unique ability to understand complex technical products and translate them into simple, elegant user experiences. She gave our team a user-centered framework that has fundamentally changed how we build. Our platform is finally as good as the technology behind it. If you want to stop losing users to a confusing interface, you need to work with Zoey.
